Disruptive innovation and the commercialisation of technology. Tae technologies will bring a fusionreactor technology to commercialization in the next five years, its ceo michl binderbauer announced recently at the university of california, irvine. Dynamic commercialization strategies for disruptive technologies. Update i was emailed by tae technologies and they say they will begin commercialization in 2023. Contour crafting is looking at all of the disruptive potential in 3d printing for construction to include homes, commercial buildings, infrastructure such as bridges, and even space applications. Dynamic commercialization strategies for disruptive. Space is a hotbed for disruptive technologies, the firm said. Free sample read of journalist edward kanes new book bargain space trips space journeys of the 2020s. Disruptive space technologies and innovations springerlink.
Mar 24, 2012 mastering technology commercialization is an encyclopedia for anyone trying to take an invention and turn it into a successful business. This exploration is required because the disruptive technology. Ever since clayton christensen published his book the innovators dilemma in 1997 its popularity hasincreased every year. Commercialization of space essay example graduateway. Last on our list of disruptive trends for 2019 is quantum computing. Next, to commercialize and develop the new technologies, managers must protect. This chapter examines the role of innovation as a key economic driver and the nature of radical or disruptive innovations as a major source of new technological products and processes. Commercialization in this context means that the private sector will market technology currently used by the government, and develop new technology with either no or minimal government assistance. Disruptive space technologies and innovations the next chapter. Disruptive technology examples below to challenge thoughts and amaze you. At this point in time and competitive spacethe intersection of the two. The unparalleled levels of computing power offered by quantum have the. The book presents several case studies in the field, and discusses how and why modern space. The main aim is to examine the strategic approach of incumbent firms in the oil and gas industry towards the development and commercialization of solar pv technology.
Did you know you can use technologies developed for space for your business. Whats the best commercialization strategy for startups. May 17, 2012 disruptive technology is a very bizarre and scary concept, but it is not a bizarre or scary idea. With the concept of space tourism steadily increasing in acceptance, and the advances of commercial space, much of our purpose could be said to be achieved. I n the late 1950s in the united states there was a great deal of government and private interest in satellite communications. New editions to the journal will be released three times a year issn 15420639 a. Evolution of disruptive technology innovation theory with the addition of the space sector.
It fundamentally addresses the dichotomy between the stateoriented character of international space law and the increasing commercialization and privatization of space activities. Orbitalhub disruptive technologies in the space industry. Bhupendra jasani and ram jakhu we are living in an era not only dominated but often driven by new and emerging technologies. Whether you have a clear vision of how your technology might be commercialized, or are just beginning to explore the commercialization opportunities that might exist, this handbook is designed to provide an. Pdf disruptive technologies in the space sector find, read and cite all the research you need on researchgate. Opportunities and challenges in commercializing space privately. Steve overholt, who has counseled countless entrepreneurs from startup to exit, has taken his high priced consulting knowledge and distilled it into a book that contains hundreds of nuggets of wisdom and an impressive list of pitfalls to avoid. The paradigm shift were beginning to see in the space industry is creating many scenarios that oldtimers like me thought wed never experience. Innovation trends in the space industry also provides a framework to diagnose more accurately the potential technological threats that are currently faced by existing space tech manufacturers. Goes into details of their inventions and the crazy people in a good way who made up bell labs.
Now, theres mapping innovation, a refreshing alternative in the countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Disruptive space technologies and innovations bookshare. The top trends for 2020 disruptive technologies go. Feb 24, 2020 vistex composites of schenectady is a manufacturing innovation company that has developed disruptive technology for the manufacturing of advanced thermoset and thermoplastic composite products. Christian sandstrom holds a phd from chalmersuniversity of technology, sweden.
Although the technology is still in its early stages, it provides unprecedented scope for the way we process information. The commercialisation of disruptive technology requires models that are different from ones for sustaining or incremental technologies. Evidence from the speech recognition industry matt marx, joshua s. Our analysis reveals that asr entrants who introduce disruptive technologies are more likely to adopt a twostage commercialization strategy in which they initially compete with incumbents but later. Pdf the book discusses the stakeholders, the evolution and.
Unlike other recently published bio technology entrepreneurship books that are either textbooks or provide a higherlevel overview of technology commercialization, commercialization of innovative technologies is a practical guide for technology commercialization practitioners, who want a perspective from the viewpoint of a technology commercialization consulting firm. English general secretariat evaluation of future space markets project on the commercialisation of space and the development of space infrastructure. Smallness to commercialize disruptive technologies. Eight disruptive nasa materials and coatings technologies. Disruptive innovation year old investing mystery collection disruptive technology age. They found that possessing at least one patent an indicator of relatively secure intellectual property rights increased the probability of cooperation. Spacex, elon musks union, is responsible for one of the most disruptive developments so far the falcon 9 rocket. It examines the theory and practice of strategic management of innovation, and the generation of innovation value through the adoption of a blue ocean strategy. It also contributes to enriching innovation management theory by leading us to better understand industry emergence shaped by customers, to reinterpret technological and organizational inertia in high technology activities, and to refine. Speakers from the worlds largest organizations will share their needs and experiences with many world first announcements. Disruptive technologies may be seen as an opportunity or a threat, depending on ones role within an enterprise. Oct 09, 2015 technology commercialization strategy 1. Space future the ethical commercialization of outer space.
Mar 31, 2016 how technological disruption changes everything. It describes case studies of disruptive space business, the pros and cons of such disruption, key emerging trends, and future developments. Handbook of space law research handbooks in international. Pdtis first entry into this market is the successful acquisition of preferred dental implant corp pdic which operates as a wholly owned subsidiary of. Now, as ambitious new space industries are in the planning stages, we have a chance to formulate a blueprint of moral and ethical behavior for corporations in a new and expanding marketplace. Speakers photonicsbased sensors for the commercialization. Electromagnetically immune, smallsize, low mass, and highly multiplexable, fiber optic sensors are finding increasing usage in space applications such as structural health monitoring and will be a key technology in the commercialization of space. Commercialization in this context means that the private sector will market technology currently used by the government, and develop new technology with. Some offer quick, silverbullet remediesa straight line to success. According to zverse, they are researching ways to print not just the walls and foundations of buildings, but the entire building from start to finish.
Learn of the requirements and case studies from end users and hear all about the latest innovations from companies across the value chain. Startup commercialization strategies of disruptive. Startups rushing to market with potentially disruptive technologies have the potential to reduce the documented negative effect of private return incentives for scientific discovery. Technology became the main cornerstone of the space programs. Heinlein helped bring awareness to the spinoffs when he was asked to appear before congress after recovering from one of the earliest known vascular bypass operations to correct a blocked artery. Models for the commercialisation of disruptive technologies article in international journal of technology transfer and commercialisation 32 january 2004 with 110 reads how we measure reads. He writes and speaks about disruptive innovation and technological change. But today with space tourism, and the nascent industry of private space companies on the verge of blooming, this is a great book to read, for space enthusiasts, or investors, or aspiring astronauts, professional or amatuer.
So what drives a startups choice of commercialization strategy. College park studying laser cooling at the national institute of standards and technology in the lab of bill phillips, who shared the. Not all heros wear capes the spread of covid19 has challenged each of us, reshaping our daily lives in an instant. Abstract the concept of disruptive innovation has gained considerable. The majority of interactions with space have occurred within the foremost national governments of the world. Mar 08, 2017 7 etfs that allow you to invest in space. This understanding allows for an adaptation of the. The idea factory which is about the incredible story of bell labs.
The book focuses on international space law in the broadest sense of the word, not only including the unbased space treaties and international customary space law. Mastering technology commercialization is an encyclopedia for anyone trying to take an invention and turn it into a successful business. It also contributes to enriching innovation management theory by leading us to better understand industry emergence shaped by customers, to reinterpret technological and organizational inertia in high technology activities, and to refine disruptive innovation trends. As of 2010, 31% of all space launches were commercial. When startup innovation involves a potentially disruptive technology initially. In this presentation we will consider why such requirements are important, if not essential, and how we can start the process of developing moral and. Companies that do the same old things, make only incremental changes, and demonstrate metoo thinking will get left behind in todays rapidly changing, hypercompetitive, disruptive world. The uhnasa technology commercialization incubator is a partnership between nasas johnson space center and the university of houston.
Ever since their inception, space activities have been innovative, but not driven by commercial considerations that is, until the end of the cold war, when the commercialization of space escalated. These reusable rockets can carry multiple satellites into space at a fraction of traditional costs. Models for the commercialisation of disruptive technologies. The commercialization of space was just an academic topic when this book was written. Many technologies have the potential to meet these criteria eventually, but leaders need to focus on technologies with potential impact that is near enough at hand to be. Commercialization may be a necessary step for commercial success for innovations coming from startup ventures, research efforts, acquired technology, patents, and so forth. Commercialization of space trillions of dollars at stake. O32 abstract when startup innovation involves a potentially disruptive technology initially lagging in the predominant. It covers current examples of disruptive space businesses, the pros and cons of such disruption, key emerging trends, and possible developments on the horizon.
Private space flight is likely to be limited to space tourism and private. The aim of this paper is to create an understanding of the underlying processes that govern technology disruptions in the space sector. Pdti has been established to advance development and commercialization of various evolutionary and disruptive technologies in the dental implant industry. Common causes of commercialization challenges here are common causes that include their false assumptions and counterproductive practices. In one of his books, the innovators dilemma, the revolutionary book that will change the way you do business, christensen proves that, under certain circumstances, companies that do things. Hsu forthcoming, management science july 2014 abstract. The late 1950s marked the beginning of a new era in human exploration. They use artificial intelligence, drones, satellites, iot technology, and more to create an allencompassing solution for construction teams. The space research organizations have traveled a longer distance since the launching of the sputnik, selfreliance and national application of the space science. Examples of the commercial use of space include satellite navigation, satellite television and commercial satellite imagery.
Otv and is designing a space launch system designed to carry people and cargo into deep space. Merrilyn is an entrepreneur with more than 20 years of experience in the technology industry, setting the strategy for the commercialization and marketing of innovative and disruptive technology. Written by one of the worlds leading space applications experts, this book addresses the concept of disruptive technologies in the space arena, including microsatellites, the development of satellite constellations, and reusable launch vehicles. Disruptive space technologies and innovations the next. These examples should also inspire you to be a disruptor and grow revenue. Almost any advance is billed as a breakthrough, and the list of next big things grows ever longer. The online journal of space communication is a crossdisciplinary scholarly publication designed to advance space communication as a profession and as an academic discipline. Aug 22, 2017 unearth labs is using all sorts of disruptive technology to make construction a more efficient, safer industry.
On the other hand, disruptive technologies introduce a very different package of. In this paper, the theory of disruptive technologies for the space sector is explored. Search the worlds most comprehensive index of fulltext books. Disruptive innovation disruptive innovation, a term of art coined by clayton christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. Advances that will transform life, business, and the global economy mckinsey global institute were our experts in mobile internet technology. This book discusses the developmental trends of the. Dec 17, 20 disruptive technologies may be seen as an opportunity or a threat, depending on ones role within an enterprise.
For automation of knowledge work, we received input from rickard carlsson, alex incecushman, alex. The nasa technology transfer program has one major goal. When startup innovation involves a potentially disruptive technology initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement incumbents may be wary of engaging in cooperative commercialization with the startup. Beyond technology innovations, other drivers promote innovation in the space sector like the increasing demand for earth observation eo data by the commercial sector. The spinoff publication has documented more than 2,000 technologies over time. Information on new nasa technology that may be useful to industry is available in periodical and website form in nasa tech briefs, while successful examples of commercialization are reported annually in the nasa publication spinoffs. To investigate this, a multiple case study has been conducted within the european oil industry, focusing on the three largest oil and gas firms. Commercialization of space commercial space launch amendments.
The incubator is designed to help local small and midsized businesses commercialize space technology. Nov 03, 2017 furthermore, given the uncertainty of such technologies ambiguity regarding technologys robust scientific likelihood to improve to reach its disruptive potential innovations efforts unfold predominantly in the realm of scientific discovery, leading to an increase in the rate of basic research in the knowledge area of the technology. The book presents several case studies in the field, and discusses how and why modern space technologies are so unique. The book describes how commercialization of space technology will lead to new. The ethical commercialization of outer space ethics. Commercialization of space 3 the commercialization of outer space over the last 50 years, outer space has been the subject of international attention. Apr 28, 2016 the commercialization of space is of interest to venture capitalists like elon musk, industrialists looking for new frontiers, and even nasa, who has seen its federal funding shrink.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. These events gave us unique opportunities to give worldwide visibility for our disruptive technology and meet integrators and leading oem companies. Sep 09, 2016 the dawn of the space age was, in many ways, a direct response to heightened competitive political and military rhetoric from major global superpowers in the latter part of the previous century. As a result, the direction of the innovation changed in order to leverage new business opportunities, which reached a turning point in the 2010s. Technology frontrunner apple is expected to introduce its first line of 5g flagship iphones in 2020. Today, ges work is more on the ground, testing jet engines with nasa and providing things like video processing technology for spacefaring. This book analyzes disruptive space technologies, including microsatellites, satellite constellations, and reusable launch vehicles. But, its also highlighted the strength of our community and our ability to support each other and few exemplify that strength better than our medical workers and emergency responders. Griffiss institute announces eight startups for next afrl. The researchers surveyed 118 startups that had successfully commercialized a new technology. Productivity, innovation, and entrepreneurship when startup innovation involves a potentially disruptive technology initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement incumbents may be wary of engaging in cooperative commercialization with the startup. The first commercial use of outer space occurred in 1962, when the telstar 1 satellite was launched to transmit television signals over the atlantic ocean. Disruptive business technology is disrupting everything. Disruptive technology search for space applications elib dlr.
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